A corporate blog: more important than it ever was

Seth Godin on blogging…

“Blogging is free. It doesn’t matter if anybody reads it. What matters is the humility that comes from writing it. What matter is the meta-cognition of thinking about what you’re going to say. How do you explain yourself to the few employees – or your cat – or whoever is going to look at it?

How do you force yourself to describe — in three paragraphs — why you did something? How do you respond out loud? If you’re good at it [blogging], some people are going to read it. If you’re not good at it, and you stick with it, you’ll get good at it.

This has become much bigger than, “are you Boing Boing or The Huffington Post?” This has become such a micro-publishing platform that you’re basically doing it for yourself… to force yourself to become a part of the conversation, even if it’s not that big. That posture change, changes an enormous amount.”

Tom Peters on blogging…

“I will simply say that my first post was in August of 2004. No single thing in the last fifteen years — professionally – has been more important to my life than blogging.

It has changed my life. It has changed my perspective. It has changed my intellectual outlook. It has changed my emotional outlook, and it’s the best damn marketing tool by an order of magnitude I’ve ever had… and it’s free.”

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