Brands take enhanced pages on Twitter

Asda's enhanced Twitter page

Asda has posted a YouTube clip of its latest TV ad in its permanent tweet.

Asda, Cadbury, Sky and Electronic Arts are among the first 20 UK companies to set up enhanced pages on Twitter. They  went live on Twitter yesterday evening (1 February).

This is the first batch of premium Twitter pages from companies other than the handful of launch partners who unveiled enhanced brand pages in December.

Companies can now post a branded banner and a permanent tweet containing media or a promotion, at the top of pages.

Asda has posted a YouTube clip of its latest TV ad in its permanent tweet. Its branded banner includes its “10% cheaper or we will give you your money back” price guarantee.

Cadbury is promoting its latest TV ad for the Creme Egg Goo Games with a YouTube clip in its permanent tweet.

Electronic Arts has set up a brand page for its Fifa Sports game, while Sky has a page for its Sky HD service, promoting the customer service it offers on Twitter.

In the UK brand pages are free, but there is also a minimum media spend required, understood to be in the region of £25,000.

Cadbury Twitter page

Cadbury's is using its brand page to promote its tier-one sponsorship of the London 2012 Olympics

According to Twitter “An enhanced profile page increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page. Your enhanced profile page is completely public — users can view it without joining or logging into Twitter.”

As Twitter gets more serious about generating revenue, it makes sense to create a more welcoming environment for big-name brands — the types of users who may want to buy more ads on the site after they see how successful their enhanced pages are.

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