Public Wi-Fi hotspot provider? Check out our solution for legal compliance

If you provide a public Wi-Fi hotspot as a service provider, you are legally responsible for what actions people take when they are connected to your network. Recently, this area has become regulated and further regulation is likely over the next couple of years.

Your hotspot could be a public venue Wi-Fi network for a restaurant or museum, a hospital or school, or a professional firm offering a courtesy Wi-Fi facility for reception visitors.

What are the worst-case scenarios? Someone in nearby premises could have hacked into your system and using your Wi-Fi for illegal file downloading. A visitor could be innocently using social media, after logging in, but infringing copyright. Someone with more ominous motives could be logged in and using your Wi-Fi network.

Penalties for non-compliance

Your organisation can now be fined up to £50,000 for allowing illegal or inappropriate downloading and file-sharing, as defined in the Digital Economy Act of 2010, in the UK at least.

Organisations that give out their Wi-Fi password are putting their network, and data, at risk. Ideally, you should provide a secure system for guest Wi-Fi separate from your own staff or business network.

Through Purple WiFi, Digital Supremo not only provides a secure login process and wireless environment but also separates business Wi-Fi from guest Wi-Fi, protecting your private network and EPOS (electronic point of sale) systems.

Digital Supremo provides packages that include a secure Wi-Fi network and legal compliance. Data retention complies with The Data Retention (EC Directive) Regulations 2009 and user tracking is accessed through a single click login through popular social media platforms

The ‘Friendly WiFi’ scheme

Friendly WiFi logo

The ‘Friendly WiFi’ scheme has been designed and developed in collaboration with the Registered Digital Institute and The UK Council for Child Internet Safety (UKCCIS).

Child-friendly filtering is also included. The ‘Friendly WiFi’ scheme has been designed and developed in collaboration with the Registered Digital Institute and The UK Council for Child Internet Safety (UKCCIS). The Government and UK’s main Wi-Fi providers support the initiative after concerns were raised that children and young people were being put at risk of viewing and accessing inappropriate material when using public Wi-Fi. The ‘Friendly WiFi’ icon has been created to ensure that organisations who offer their customers public Wi-Fi and who wish to join the scheme to become a ‘Friendly WiFi’ venue, have had their WiFi services verified to check that the correct filters are in place to block anyone from accessing inappropriate material.

Data protection

Public Wi-Fi providers need to be aware of their obligations under the Data Protection Act 1998, whenever personal data is collected or processed about individuals. Purple WiFi stores this data in line with the requirements of the Act and is registered with the Information Commissioners Office.

Data retention

The Data Retention (EC Directive) Regulations 2009 assists in the prevention and detection of organised crime and terrorism. It is best practice for Wi-Fi service providers to retain communications data. Our supplier, Purple WiFi, stores communications data in line with the requirements of the regulation on secure Amazon Web servers.

Illegal online activity

The Digital Economy Act 2010 (DEA) targets online copyright infringement by end users, covering illegal or inappropriate downloading and file-sharing. Digital Supremo helps you to provide evidence that you have taken steps to try to prevent copyright infringement: users have to both register and accept terms and conditions that cover

The Digital Economy Act 2010 (DEA)

The Digital Economy Act 2010 (DEA) targets online copyright infringement by end users, covering illegal or inappropriate downloading and file-sharing

appropriate use. In addition, our Premium Product provides content filtering.

Section 42 of the DEA amends sections 107 and 198 of the Copyright, Designs and Patents Act 1988 (CDPA), which deal with infringing articles and illicit recordings respectively, to increase the maximum fine that may be imposed for these offences from the statutory maximum (£5,000 in England and Wales and £10,000 in Scotland) to £50,000.

This follows the recommendation of the Gowers Review of Intellectual Property, advising that penalties for online and physical copyright infringement should match.






The new marketing department

A recent Forrester report concludes that “…business-to-business (B2B) heads of marketing who improve their team’s agility and simplify peer working relationships will enjoy more executive confidence….key to this transition will be their ability to span organisational silos and focus corporate strategy, energy and budget on enhancing knowledge of, and engagement with, customers.”

An urgent challenge content creators and marketers face today isn’t working out the new “normal” but rather how to build agile marketing departments that are equipped to respond to the unknown and unpredictable. Research supports this; for example, the Forrester report found that 97 percent of marketers are doing things they’ve never done before, and the same number are seeing a dramatic gap in the breadth and depth of skills needed.

It’s about change, not scale. We’re now at the point where we need to stop worrying about skillsets and start hiring for mindsets. We need to approach our marketing departments less like a machine to be controlled and more like a complex, dynamic system that can learn and adapt over time. This is the path to building fluid, organic processes that respond to new buyer behaviour, rather that the rigid structures with which we’re familiar. Companies around the world fueled by agile marketers are disrupting marketplaces, gaining customers bu subtle influencing and eclipsing their competition.

Agile marketers will serve as the agents of change that enable enterprises to respond to — and even lead — evolving customer expectations. This is how we’ll create truly integrated approaches in which content marketers are the ones who orchestrate all channels in an organisation so as to build long-lasting customer relationships.

By the way, this is called social business.

BA staff armed with iPads

Staff at BA’s corporate and first class lounges are being issued with iPads to help staff communicate with each other across airports, as part of a general overhaul of BA’s IT services.

The iPads will also allow staff to research frequent business class flyers. The “Know Me” programme is to personalise customers’ travel plans and enhance customer experience.

BA staff get iPads for better customer service

Fly by BA Business Class and you could be recognised by name!

Staff can find photos online and store them next flight manifests to identify key customers as they arrive. This is intended to be just another service for customers wanting that personal touch from their airline — the idea is that, if a customer tweets or blogs that they were angry at a delayed flight, the next time they arrive at the business lounge a member of staff will be there to apologise and make sure they’re looked after with extra care. It’s entirely manual — no automatic facial recognition technology is involved.

If the scheme proves popular it may be rolled out to other customers beyond business class.

Is this a sinister use of customer data? I always err on the side of open data and photographs and social media profiles are public, by definition. It is up to the individual to regulate how public their social media data is.

I am not a BA frequent business class flier but the idea of being recognised and named as I arrive would give me a positive view of the customer experience.