Google rolls out Analytics to YouTube

YouTube has replaced Insight, a tool that let users see detailed stats about their videos, with Analytics, which offers a similar interface to Google Analytics.

Screen shot of YouTube Analytics

A familiar analytics interface

Analytics gives registered YouTube users all the data from Insight in a more straightforward interface, with several handy new options.

It offers:

  • a summary report for your content on YouTube,
  • a data filter that allows you to filter reports by content, geography and date,
  • an interactive map that accompanies most reports, showing you the geographic distribution of the metric you’re interested in.

You can now also easily see which videos are driving the most views and subscriptions for you, as well as how long viewers watched your videos.

Finally, you can now download the currently displayed report (rather than all data).

Google says it will be rolling it out to “everyone on a modern browser over the course of the day.” A detailed FAQ covering all the features of Analytics is available here.

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