Inbound marketing reading list update

 

World Wide Rave

World Wide Rave

Just titles that I have found useful and a way of building an inbound marketing library.

Inbound Marketing: Get Found Using Google, Social Media and Blogs (The New Rules of Social Media)
Brian Halligan, David Meerman Scott and Dharmesh Shah
Traditional outbound marketing methods like cold–calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo. People are now increasingly turning to Google, social media and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

The New Rules of Marketing & PR
David Meerman Scott
The imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one–sided and pricey advertising of print media and television.

World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott
A World Wide Rave is when people around the world are talking about you, your company, and your products. It′s when communities eagerly link to your stuff on the Web. It′s when online buzz drives buyers to your virtual doorstep. It′s when tons of fans visit your Web site and your blog because they genuinely want to be there.

The Longer Long Tail: How Endless Choice is Creating Unlimited Demand
Chris Anderson
Chris Anderson first explored the Long Tail in an article in Wired Magazine that has become one of the most influential business essays of our time. Now he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that’s already here.

Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li and Josh Bernoff
Groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies and has created a permanent, long-lasting shift in the way the world works. This book exists to help companies deal with the trend, regardless of how the individual technology pieces change.

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
Chris Brogan and Julian Smith
Today′s online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. Two social media veterans show you how to tap into the power of social networks to build your brand′s influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business.

The New Influencers: A Marketer’s Guide to the New Social Media
Paul Gillin and Geoffrey A Moore
One of those landmark books that has everyone talking and for good reason. The book is an important contribution to discussions of the sea change in marketing and public relations techniques. The democratisation of publishing and broadcasting enables fresh, and previously unheard voices, into the mainstream. With those voices and their new and constantly evolving delivery channels, marketing and public relations will never be the same again.

Get Content, Get Customers: Turn Prospects into Buyers with Content Marketing
Joe Pulizzi
The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers — without interrupting their lives. It’s new marketing and it’s the only way to build a loyal, engaged customer base.

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back
Rohit Bhargava
The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer, Rohit Bhargava, counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)
Brian Halligan, David Meerman Scott and Dharmesh Shah
Traditional outbound marketing methods like cold–calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo. People are now increasingly turning to Google, social media and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

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