Christian Oestlian, Lead in Social Advertising at Google, recently gave a talk at AdTech New York where he said:
“We don’t think of Google+ in terms of what other people are doing today. Certainly, there’s that feature-race, where we want to make sure we have enough products featured in and around Google+ to make it interesting. But for us, even if there was no social service out there today, we would want to implement this strategy.
Google+ is about transforming your relationship with Google. The number of people going to Google on a daily basis rivals virtually all other properties out there. If we can take that experience more social, interesting and personalized, that’s something we want to do no matter who else is engaged in the same space.”